Strategy Designed.
Our award winning holistic approach help apiring business leaders reach further with their business goals, brand, services or products. We mix behavioural science and industrial design principles to imagine better futures and to shape all the smart things yet to be. We see no use for boundaries between arts and crafts, strategy and making, function or beauty. We make them work together to make your brand cut deep.
Get in touch
Hanna Rosenblom
Strategic Designer, MSc
15+ years experience from US & Nordics in creating surprisingly joyful, thoughtful, innovative and valuable experiences for brands, big and small in digital as well as physical spaces. A driving force in identifying business needs, defining a strategy and making it happen.
Awards: Cannes Lion, RedDot, IXDA, Davey, Emmy.
Juror: Davey Awards 2024.
Contact: hanna@tobedesigned.io
Joakim Holmqvist
Strategic Designer, 2MFA
20+ years experience in helping business leaders spark dreams, redefine and make visions come true. Trained at Umeå Institute of Design. Founder and leader of studios and creatives. Delivering successful experiences, products, services and brands for industry leaders.
Awards: RedDot, SDA, Kolla, PP, Davey.
Juror: Awwwards Selected 2025
Contact: joakim@tobedesigned.io
Our approach.
We mix design craft with art, jazz, science and storytelling for all that things yet to be designed. We help people and businesses speculate on their future... Or their future futures, it’s strategies and to actually build their dreams. We cross borders. We cross industries. We make participatory strategic design fiction, creative futurology, storytelling or whatever it takes to make our work a work of art.
We dance, rethink, remake,
imagine and create Stuff.
We mix naive ideas with science. We test, prototype and develop as we go. We work on the small. We love the simple. We aim for what’s right. We make mobility work, or simply move us humans forward. We work on the really big. We’re very comfortable with drastic change. We like efficient. We want effective. We’re visual and tangible. We evoke emotion. We make you feel. We make you believe.
This is what design is for.
To do all that.
And only all of that.
We are designers and strategists. We question a lot. We question our clients. We question status quo. We question design. We’re not rude. We just do design and we do it well. We prioritise function over form but let form lead function on. We begin in the future and work our way back. Yes, we are a super tiny team with many friends. We know it takes all of us to do all of that. We’re only missing you.
Our network
Need scale?
We scale.
We have a great network of strategists, marketers, analysts, prompters, designers, futurists, film makers, programmers, furniture & interior designers, architects and prototype makers to scale with our clients needs for business, brand, products and ideas in Scandinavia, Europe and US.
Our awards
Our clients
Over the years we have designed for clients and partners like: Mantle Beauty, Steamery, Forge, Arlanda express, Marketmath, Artister för Miljön, Södra, Garo, eSam, Maker Space Uppsala, H&M Group, Vodaphone, Frostbite EA, Tiny Studio, Arla, Lynxeye, Flora Fauna Projects, BMW, Mindmore, TiVo, Direct Link, Mekonomen, postnord, Nordic Morning, Comfort, Said Differently, Jimmy Fallon, Volkswagen, Cramo, Sweden, Itch, BMW, NetMW, Folkhälsomyndigheten, Arbetsförmedlingen, Kérastase, Telenor...