Strategic design for aspiring brands.

Close-up of a brick arch with a large, irregular stone inset, and the word "tradition" written in white lowercase letters at the bottom.
TBD A strategic design and branding studio based in Stockholm is a trusted brand experience partner to Tiny Studio, making all from packaging to adverts.
Mindmore visual identity and strategy by TBD To Be Designed Studios, image saying "Syns inte på utsidan" - about brain health.
A desktop computer displaying a website with the logo and name "Marketmath". The website features the text: "We turn science into action through innovative products and services," along with small images at the bottom showing a laptop, wind turbines, and food. A white keyboard and mouse are on the desk in front of the screen.
Person holding a round container with "MANTLE" text. Design by TBD Studios Stockholm.
We make business work

Business Design

We design your future vision and strategies for change. We make your business goals tangible, loveable and actionable everyday by employees as well as markets.

+ Strategic visions
+ Future business prototypes

We make brands work

Brand Design

We design the experience of your customer touchpoints, to deliver your brand promise at all times.

+ Brand platforms
+ Visual identities
+ Omni channel brand experience

We make your products work

Product Design

We design smart and intuitive products for your customers to enjoy. Digital, physical as well as experience ecosystems.

+ Packaging
+ Industrial design
+ UX/UI Design

About us

Evolve with clarity.
Design for change.
Lead with meaning.

To Be Designed is an award-winning brand and business design studio based in Uppsala and Stockholm. TBD is a trusted, holistic brand experience partner to ambitious market leaders and smart scaleups navigating transformation, innovation, and growth.

We help future-shaping companies evolve through strategic brand design, business innovation, and cohesive experience thinking. From identity systems to customer journeys, from internal culture to external impact—every touchpoint is an opportunity to build relevance and value.

Our approach is collaborative, research-driven, and deeply creative. Read about how we work, explore our thinking, and book us for a future leaning workshop.

See who we are

Delivery robot receiving a package from a person, labeled "Moveability Labs."
Red monochrome image featuring logos and typography, including the text 'Forge,' various fonts, and graphic symbols.
We act as jurors in Awwwards 2025, and it's fun.

Ongoing

Simple hand-drawn red cross on a transparent background.
Abstract red cross illustration on a transparent background
Red hand-drawn plus sign on a white background.