Big agency skills.
Pocket size.

Our award winning (and fun) holistic approach help you reach further in brand, business, services or products. We mix behavioural science and industrial design principles to imagine better futures and to shape all the smart things yet to be. We see no use for boundaries between arts and crafts, function or beauty. We make them work together to make your brand cut deep.

Hanna and Joakim at To Be Designed TBD Design Studios Stockholm
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Hanna Rosenblom
Strategic Designer, MSc

15+ years experience (itch, H&M Group, CP+B, Nordic Morning, Creuna) in creating surprisingly joyful, thoughtful, innovative and valuable experiences for brands, big and small in digital as well as physical spaces. A driving force in identifying business needs, defining a strategy and designing solutions in response.

Awards: Cannes Lion, RedDot, IXDA, Davey, Emmy.

Juror: Davey Awards 2024.

Joakim Holmqvist
Strategic Designer, MFA

20+ years experience (itch, H&M Group, magic, Nordic Morning, Summer, Cloudnine, IconMedialab) in helping startups and startovers to spark dreams, define business and set off visions to find their right aim. As a designer trained at Umeå Institute of Design he has founded and lead studios and creatives, as well as delivered successful digi-physical experiences, services and brands for industry leaders.

Awards: RedDot, Davey Awards, Kolla, Publicistpriset

Juror: Awwwards Selected 2025

Our approach.

We mix design craft with art, jazz, science and storytelling for all that things yet to be designed. We help people and businesses speculate on their future... Or their future futures, it’s strategies and to actually build their dreams. We cross borders. We cross industries. We make participatory design fiction, creative futurology, storytelling or whatever it takes to make our work a work of art.

We dance, rethink, remake,
imagine and create Stuff.

We mix naive ideas with science. We test, prototype and develop as we go. We work on the small. We love the simple. We aim for what’s right. We make mobility work, or simply move us humans forward. We work on the really big. We’re very comfortable with drastic change. We like efficient. We want effective. We’re visual and tangible. We evoke emotion. We make you feel. We make you believe.

This is what design is for.

To do all that.

And only all of that. 

We are designers and strategists. We question a lot. We question our clients. We question status quo. We question design. We’re not rude. We just do design and we do it well. We prioritise function over form but let form lead function on. We begin in the future and work our way back. Yes, we are a super tiny team with many friends. We know it takes all of us to do all of that. We’re only missing you.

Our network

Need scale?
We scale.

Red triangle on white background.

We have a great network of strategists, marketers, analysts, prompters, designers, futurists, film makers, programmers, furniture & interior designers, architects and prototype makers to scale with our clients needs for business, brand, products and ideas in Scandinavia, Europe and US.

Our awards

We win awards. Red Dot, Publishing Price (Svenska publicistpriset), Cannes Lions, Davey Awards, Emmy and Kolla!

Our clients

Over the years we have designed for clients and partners like: Mantle Beauty, Forge B.C, Arlanda express, Marketmath, Södra, Garo, eSam, Maker Space Uppsala, H&M Group, Frostbite EA, Tiny Studio, Arla, Lynxeye, Flora Fauna Projects, BMW, Mindmore, TiVo, Direct Link, Mekonomen, postnord, Nordic Morning, Comfort, Said Differently, Jimmy Fallon, Cramo, Open Sweden, Itch, NetMW, Folkhälsomyndigheten, Telenor...