Arlanda express
When it’s not the destination nor the place. Arlanda express’ focus is on us, the people. Helping us find peace of mind, to recharge and begin and end all journeys on a high note. We gave them the vision for a dynamic future from A to X, and the award winning shape they needed to scale their brand throughout all experiences.. rooms, services, digital channels, business innovation and future trains. This is only the beginning.
This is what we did for Arlanda express.
Vision States for business, spatial, digital and vehicles.
In order to plan the steps ahead for we identified and painted tangible versions of the future state for the business, the rooms, moveable and physical spaces we own as well as the digital spaces we need to activate the future.
Design Strategy
Turning insights and customer journey mappings into tangible strategies for innovation, business and brand.
Visual Identity for business and commercial brand.
In order to plan the steps ahead for this brand we identified and painted tangible versions of the future state for the business, the rooms and physical spaces we own as well as the digital spaces that enable so much for us.
Knowing that we had big plans for the future we needed to give the brand room to grow. This meant building out a new visual identity for the parent brand, A to X. In addition, the identity for the product brand, Arlanda express, needed a revival to carry the attention and new values.
Since 2020 it’s sporting a clean bright yellow and so much more. These two identities have since been brought to the world through an endless array of touchpoints all over the eco system.
Simply put it’s Brand Experience in practice.
Service Design and
service innovation.
We did a lot of research in the start up phase of this project through both interviews, service safaris, observation and journey mapping to be able to control all important areas for wayfinding, transit or to simply relax by smart services.
Transfer Sans Font
A Custom commercial track mark font was designed to be used throughout all brand assets. It’s quirky, and the faults is made to be subliminally read over and over again. Made to stick. The quirks and cuts borrows small fragments from travelling. Views from a plane window, that painted numbers painted on the runway or platforms. Fragments of life lived embedded into one simple font to be sent through all our messaging.
Wayfinding and Signage
Airports and train stations are very busy places. A very important aspect of our brand is to be able to help guide and lead our customers (and others) right. We have created a scalable wayfinding system complete with icons, colors, shapes and words to make sure our customers are always finding their way.
Scalable Design System
To scale from Ticket Machines to app to web and beyond takes a systematic thinking. We got that snowball rolling by creating the end state.
Safety Design Strategy.
How to design and communicate whats wrong, and how to prevent by communicating the right way not when it’s to late.
Change Design.
During challenging times. Covid, the Temporary track move summer 2023 and the roof renovation summer 2024 we supported the fine team with journey mapping, strategies and agile design plus the execution on hands on wayfinding and experience design.
