Strategic design for aspiring industry leaders.

A yellow illuminated counter with the words 'Arlanda express' in black letters. Brand and POS products and desks designed by TBD To Be Designed, a Design Studio in Uppsala, Stockholm.
Mantle Beauty. Design by TBD, To Be Designed. Open jar of yellow cream or lotion next to two white round containers with black letters spelling 'M', 'A', 'N', 'T, 'L', 'E', arranged randomly, on a white surface with shadows.
Image showing a foldable phone with a web saying Marketmath - We turn science into action through innovative products and services, a brand made by TBD To Be Designed design agency - TBD design studio.
Black skull with red markings on the lower left side, yellow eyes, and dark background. Design by TBD, To Be Designed.
Black and white sketch of a simple drawing of a smiley face, with a curved mouth and two round eyes. Strategy by TBD, To Be Designed.
Hand-drawn black and white cartoon face with a big, round nose, wide-open eyes, and a surprised expression. The face is enclosed in a black circle outline. Innovation by TBD, To Be Designed.

So, what’s on your mind?
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  • We help clients turn business direction into coherent systems through research, vision work, experience strategy, and future prototyping.

  • We help clients build clear and scalable brand platforms that shape identity, storytelling, and consistent omni-channel expression.

  • We help clients design physical and digital products — from UX/UI and industrial design to packaging, POS, spaces, exhibitions, and concept development.

  • We help clients explore and shape new business opportunities through new narratives, concepts, systems, and prototypes — including building and developing our own.

TBD, To Be Designed is a strategic design and brand experience studio based in Stockholm and Uppsala. We help ambitious companies turn business intent into tangible products, brands and strategies.

We connect vision to execution. From early positioning and experience strategy to scalable brand platforms and well designed customer touchpoints, we make what a business is trying to achieve clear, usable, and consistent across every expression.

Founded by Hanna Rosenblom and Joakim Holmqvist, TBD partners with market leaders and scale-ups to design brands and experiences that are not only visually distinct, but structurally sound and built to scale.

In practice, we help teams align what they want to become with what they actually design, build, and deliver — across every touchpoint.